Trademark Law

Fall 2019

Office HoursFri, 1:30-4:00 pm or by appointment in Warren Hall 211C

Course DescriptionThis course provides an overview of trademark and unfair competition law.  We will discuss the purpose of these laws, the requirements for trademark protection, and the scope and enforcement of trademark rights.  Specifically, we will cover the concepts of distinctiveness, functionality, and use of a trademark; the procedural and substantive aspects of trademark registration; geographic limits on trademark rights; trademark infringement, dilution, cybersquatting, counterfeiting, false advertising, false endorsement, and the right of publicity; and defenses and remedies in trademark actions.

Required Materials: Version 6.0 of Barton Beebe's free casebook Trademark Law: An Open-Source Casebook available at this link  
Reading and Writing Assignments:
8/20: Pages 10-32 of the casebook (CB); Optional: Watch the USPTO’s Trademark Basic Facts videos at or read the Basic Facts About Trademarks booklet
I. Establishing Trademark Rights
8/22: CB 33-69; Think of one brand that you like, and search for that trademark by clicking “Search our trademark database (TESS)” at
8/27: Class is cancelled and moved to 8/30
8/29: CB 56-93
8/30: CB 93-117
9/3: CB 117-47
9/5: CB 147-81
9/10: CB 179-206
9/12: CB 206-46; Optional: Listen to the podcast Lisa Ramsey on Trademark Law & the First Amendment, Ipse Dixit podcast (July 1, 2019), available at 
9/17: CB 246-68
9/19: CB 268-93
9/24: CB 293-323
9/26: CB 323-63
II. Enforcement of Trademark Rights 
10/1: CB 360-90; Pom Wonderful v. Hubbard, 775 F.3d 1118 (9th Cir. 2014)
10/3: CB 400-39
10/8: CB 439-73; First writing assignment due
10/10: CB 473-93
10/15: CB 494-532
10/17: CB 532-63
10/22: CB 563-87
III. Defenses and Other Limits on Trademark Rights
10/24: CB 588-610
10/29: CB 610-33
10/31: CB 633-68
11/5: CB 669-701
IV. False Advertising
11/7: CB 702-39
11/12: CB 764-92
V. Right of Publicity
11/14: CB 792-816
VI. Remedies
11/19: CB 816-43
11/21: CB 844-62; second writing assignment due at 4 p.m.
11/22 at 10-11:50 am in WH3B: Optional review session for my IP Survey and Trademark Law students (note this class will be recorded); note IP Survey students will have priority for questions from 10-10:50 am and Trademark law students will have priority for questions from 11-11:50 am; feel free to join us at any time that day